SEO, GEO & AEO Playbook
Score your website across 52 steps, from technical SEO foundations to whether ChatGPT, Claude, Perplexity and Gemini name you at all. Every step tells you where to find the data and how to fix it.
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MIA Resources, Frameworks & Templates
Everything you need to put marketing into action
Actionable marketing resources, templates, frameworks, and systems built from real startup and GTM work in the trenches. Built from scratch, updated regularly, and ready to implement.
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Trusted and used by 5,000+ product marketers, growth teams, and founders across the US, Africa, and Europe
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Outbound GTM Cost & ROI Calculator
Find out what it costs to set up and run an outbound go-to-market system, from domains and inboxes to data and automation, and what it should return in meetings, pipeline and revenue.
Run the NumbersThe Paid Acquisition Playbook
An end-to-end interactive playbook for paid acquisition across the major paid channels. Includes checklists, calculators, naming generators, and templates.
Open the PlaybookClaude Code for Marketers
A beginner-friendly guide to setting up Claude Code, installing marketing skills, and using AI for positioning, GTM, landing pages, and more. No coding experience needed.
Read the GuideMarketing Agent Skills for Claude Code
AI agent skills for marketing tasks, built for Claude Code and similar AI coding assistants (Cursor, Windsurf, Cline, Roo Code).
Open the RepoProduct Marketing Templates & Resources Library
Get access to 50+ Product & Growth Marketing templates, frameworks, and resources to execute marketing with clarity.
Get AccessAI Prompt Frameworks & Templates for Marketers
Get the frameworks and templates that 200+ marketers and founders use to produce consistent, high quality outputs from AI.
Get AccessThe State of Marketing in African Tech
Industry reports on SaaS, FinTech, Web3, Healthtech, Edtech, HRtech, Agritech, Ecommerce, Energytech, Marketplace, Entertainment, Creators, and Agencies.
Get AccessMarketing & AI Product Database
Find the right marketing or AI tool for the job in front of you, with what each one does and how to use it.
Open the DatabaseMarketing Thought Leaders Database
Learn from operators, founders and writers in growth, product marketing, GTM engineering and AI, and follow them where they publish.
Open the DatabaseTech Events Calendar
Upcoming tech, startup and marketing events across Africa, plus the global ones worth the trip. Dates are checked on each event's own website.
Open the CalendarMIA Resource Library
A growing collection of free templates, tools, and references (Google Docs, Sheets, Notion).
Open the LibraryAsk James Anything
Get answers to questions about positioning, messaging, GTM strategy, lifecycle setups, growth experiments, tools, templates, and career clarity.
Ask a QuestionBuilt from real work, trusted by real operators.
- Created by marketers actively working across product, growth, and GTM roles
- Designed for execution in emerging and global markets
- Continuously refined through live work and community feedback
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